Jaipur
has further strengthened its presence in Rajasthan’s luxury automobile market with the official entry of the iconic brand in the state. The company has inaugurated a new showroom in the Blue City .
With this, BMW Group India is now present across key cities in Rajasthan including , and Jodhpur, offering enhanced services to luxury customers in the region.
, the exclusive BMW dealer partner in Rajasthan since 2009, has now been appointed to represent the MINI brand as well.
A New Luxury Experience
With this launch, MINI has entered one of North India’s most significant luxury automobile markets and is set to deliver a distinctive customer experience with its dynamic portfolio.
On the occasion, , President and CEO, BMW Group India, said:
“We are committed to making our premium brands more accessible to luxury customers across the country. Rajasthan has always been a vibrant market where design, individuality, and royal experiences are highly valued. This makes it an important market for us. The introduction of MINI will offer urban customers a creative and unique experience while enabling us to tap into a new segment.”
He further added that with the new showroom in Jodhpur, the presence of both BMW and MINI reinforces the company’s commitment to offering modern, seamless, and personalized experiences to customers in the state.
Strengthening the Partnership
, Dealer Principal, Sanghi Classic, said:
“We are proud to further strengthen our long-standing partnership with BMW Group India. MINI represents creativity, individuality, and a unique driving spirit that resonates strongly with the evolving luxury customers in Rajasthan.”
He added that the Jaipur facility has been upgraded to the ‘Retail.NEXT’ concept, and a new state-of-the-art Retail.NEXT facility has also been launched in Jodhpur.
‘Retail.NEXT’ Redefines Customer Experience
The ‘Retail.NEXT’ concept introduces a new dimension to luxury automotive retail by offering a seamless and modern experience for both sales and service needs.
It combines digital innovation with personalized services, allowing customers to explore vehicle features through high-tech digital interfaces, customize their cars, and receive tailored recommendations based on their preferences.
MINI: A Symbol of Heritage and Innovation
The MINI brand is globally recognized for its unique blend of heritage and innovation. Nearly half a century ago, conceptualized the first MINI, which has since become an icon of style, individuality, and spirited driving.
More than just a car, MINI represents a lifestyle that celebrates personality, creativity, and self-expression. Its commitment to originality ensures it remains a timeless icon.
Strong Nationwide Network
MINI India has established a robust presence across the country through its authorized dealer network in cities such as Delhi NCR, Chandigarh, Mumbai, Chennai, Hyderabad, Bengaluru, Pune, Kochi, Ahmedabad, Kolkata, Jaipur, and Jodhpur.
The company offers iconic models in India including MINI Cooper S, MINI Convertible, MINI Countryman E, and MINI John Cooper Works Countryman ALL4.