Jaipur: The city witnessed a vibrant blend of culture, fashion, and emerging talent as Kalankit (Bringing Art Alive)—a globally recognized brand known for ladies’ purses and gift items—successfully आयोजित the auditions for “Miss Ethereal Rajasthan International 2026.” The grand event took place at Jaipur Heritage Hotel on Amer Road and drew participants and guests from across the state.
Alongside the auditions, the organizers also hosted “Bollywood Glam Fashion Show Season-2,” adding a dazzling touch of glamour and creativity to the occasion. The event provided a significant platform for aspiring models and performers, especially from smaller towns and rural areas, to showcase their skills and confidence.
Vision Behind the Event
Founder and chief organizer Basant Jain, who is also Chairman of Kalankit and Saraswati Printing Industries, stated that the core objective of the initiative is to identify and nurture hidden talent from rural and semi-urban regions.
He emphasized that many talented young women lack opportunities due to geographical and financial limitations. “Our aim is not just to organize a competition but to provide proper training and exposure so that these participants can build careers in fashion, films, television, modeling, and media,” he said.





Esteemed Guests Grace the Occasion
The event was graced by several prominent personalities, adding prestige and credibility to the show. Chief guests included Sanchita Gupta of Jaipur Heritage Hotel and Shobha Tomar, Managing Director of NIMS University.
Other distinguished attendees included former Managing Director of Rajasthan Electronics & Industries Limited (REIL) A.K. Jain, Chairman of CADD Centre Rajiv Bhargava, Yash Jain of Jai Shri Jewellery, President of Bharatiya Jain Sangathan Sunil Kothari, UPL Cricket League Chairman Vineet Chhabra, and Piyush Soni, Founder of Jain Social Group Glory.






Several other notable personalities such as Priyanka Goyal (Prakriti Foundation), Amar Gupta (Chairman, Jaipur Heritage Hotel), Sonu Agarwal (Founder, Pakki Bhayli), Kirti Sharma (Divas Club), social worker Vivek Jain, Yash Bafna, and Sanjay Jhavar were also present.
A Spectacular Fashion Showcase
The highlight of the event, “Bollywood Glam Fashion Show Season-2,” captivated the audience with its elegance and creativity. According to Aditya Singh, President of Bollywood Glam, more than 70 models walked the ramp, presenting collections from renowned designers.
The show featured a mix of experienced and emerging models, each bringing their unique style and confidence to the stage. The vibrant costumes, coordinated choreography, and energetic music created an electrifying atmosphere.
Empowering Women Through Opportunity
Chief guests Sanchita Gupta and Shobha Tomar appreciated the initiative, stating that such platforms play a crucial role in empowering women and youth.
They highlighted that providing training and exposure to girls from smaller towns not only builds confidence but also opens doors to professional opportunities in the fashion and entertainment industry.
Shobha Tomar noted, “In today’s world, empowering women through skill development and exposure is essential, and such events are a step in the right direction.”
Jaipur Emerging as a Fashion Hub
Former REIL MD A.K. Jain remarked that Jaipur is gradually emerging as a new hub for the fashion industry, following cities like Mumbai and Delhi.
He observed that the increasing participation of talent from within and outside Rajasthan indicates the growing importance of the city in the national fashion landscape.
Participation from Across Rajasthan
The auditions saw participation from over 70 contestants representing cities such as Bhilwara, Vijaynagar, Ajmer, and Udaipur. The enthusiasm among participants was evident as they showcased their abilities through ramp walk, personality assessment, and communication skills.
The selection process was conducted by a jury panel, ensuring fairness and transparency. Selected candidates will move forward to the semi-final round.
Upcoming Auditions and Grand Finale
Event coordinator Narendra Upadhyay shared that this is just the beginning of a larger journey. Auditions will also be held in cities like Ajmer and Kota in April.
Following these rounds, around 30 finalists will be selected by the jury to compete in the grand finale, which is scheduled to take place in April-May at a prominent hotel or resort in the presence of eminent personalities and industry experts.
Focus on Grooming and Training
One of the key highlights of the competition is its emphasis on professional grooming. Selected participants will receive structured training to prepare them for the industry.
Vaishnavi Suthar, an accomplished grooming trainer, will guide contestants in areas such as ramp walk, personality development, communication skills, and industry awareness.
Strong Industry and Social Support
The event received support from several industry associations and organizations, making it a well-coordinated and impactful initiative. Jaipur Heritage Hotel served as the venue partner, playing a crucial role in the successful execution of the event.
The collaboration between industry and social organizations has transformed this event into more than just a fashion show—it has become a platform for social upliftment and talent development.
Opening Doors for Future Opportunities
“Miss Ethereal Rajasthan International 2026” is not merely a pageant but a gateway for aspiring talents to explore careers in fashion, films, television, and media.
Basant Jain reiterated that the initiative aims to provide recognition and career opportunities to deserving candidates. “We want the talent of Rajasthan to shine not only nationally but also on international platforms,” he said.
Conclusion
The successful आयोजन of the auditions in Jaipur highlights the immense potential of Rajasthan’s youth. With the right platform, guidance, and opportunities, these aspiring individuals are ready to make their mark in the fashion and entertainment industry.
As the journey progresses toward the upcoming auditions and the grand finale, excitement continues to build among participants and audiences alike. This initiative by Kalankit is set to create a lasting impact and contribute significantly to the growth of the fashion ecosystem in Rajasthan.