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Jaipur, January 25.
The Princess Diya Kumari Foundation (PDKF) concluded the second edition of the PDKF Artisans’ Collective with a thought-provoking final day at the City Palace, Jaipur. A key highlight was a panel discussion titled “Youth as Agents of Change: Activism, Advocacy and Craft.” The session featured digital creator, author and global advocate Prajakta Koli in conversation with textile designer and creative consultant Rosanna Falconer.
The discussion emphasized that shorter attention spans among youth are not a limitation but an opportunity to communicate meaningful ideas with clarity and purpose. The speakers explored how simple, clear storytelling and concise digital formats can authentically connect artisans’ stories with younger audiences.
Speaking on PDKF’s continued focus on sustainability and inclusion, Prajakta Koli highlighted the role of young creators and conscious consumers in supporting artisan communities through informed choices and responsible storytelling. The session stressed the importance of honesty and respect, advocating long-term sustainability over short-lived trends.
Workshop on “Introduction to Marketing and Communications”
The Federation of Rajasthan Handicraft Exporters (FOREX) conducted a focused workshop on “Introduction to Marketing and Communications,” aimed at equipping artisans with practical tools for effective marketing and networking. The session was led by Sonal Chitranshi, CEO of FOREX, who shared actionable strategies related to branding, communications, and market outreach to help artisans strengthen their identity and reach the right audiences.
Leela Bordia, Founder of Neerja, underlined the importance of marketing knowledge in today’s competitive environment, stating that empowering artisans beyond production skills is essential for sustainable growth and wider market access. Ravi Utamchandani, President of FOREX, was also present at the session.
Session on “Craft as a Cultural Archive”
The session “Craft as a Cultural Archive” highlighted that Indian crafts are not merely products but living repositories of memory, identity, and lived experiences. Speakers emphasized storytelling as a bridge between artisans, designers, and consumers, noting how transparency, process, and provenance add emotional and cultural value to craft-based products.
The panel also discussed evolving consumer behavior, particularly among younger audiences who seek meaningful and authentic creations. By foregrounding stories of place, technique, and people, the session demonstrated how storytelling can significantly enhance the perceived value of craft.
Collective Concludes with Diverse Performances
The final day featured a powerful storytelling performance titled “Spoken Word Poetry in Movement.” Children associated with the NGO Indian Women Impact presented a short storytelling performance, followed by a panel discussion in which Nandini Tambi, Founder of Humraahi, interacted with children Jahnavi and Shiv from Indian Women Impact.
Visitors experienced a rich blend of music, dance, storytelling, and handicraft heritage, leaving a lasting impression on both tourists and attendees. The Collective concluded with a Ghoomar performance by Vishakha Saraf, a folk music presentation from Nagaland by the Tetseo Sisters, and a vibrant Night Bazaar experience.
Notably, the PDKF Artisans’ Collective is conceptualized by Jaipur’s Princess Gauravi Kumari. The event was presented by Asian Energy Services and Oilmax and sponsored by Sahaj.
The Leela served as the Hospitality Partner; IICD as Institution Partner; Studio Bero as Workshop Partner; FOREX as Knowledge Partner; Red FM 93.5 as Radio Partner; Rajasthan Routes as Travel Partner; and Jaipur Virasat Foundation as Associate Partner.